TikTok, the world leading social video application recently announced that it would be rolling out a new initiative targeted at small businesses.
Under the Follow Me training program, entrepreneurs and small business owners will learn how to better market themselves on the TikTok web app development and platform.
The Follow Me program helps users learn and discover the full range of business and creative tools and features that will help them boost their business on TikTok.
In addition, the program will highlight the advertising and promotional features and benefits of the TikTok platform complemented by coaching sessions from other small business owners.
Account Setup
TikTok is looking at the long term here as the platform aims to reach business customers that want to diversify their social media budgets beyond mediums such as Twitter, Snap and Meta.
Participating businesses will receive a thorough introduction to TikTok starting from the very basics of setting up a business account on the TikTok platform. TikTok will also invite participants to follow a series of emails spread across six weeks.
These emails will guide and support small business owners in deploying their first TikTok campaign and tips on how to better highlight and promote their products, services or brands on TikTok.
Business owners will also be provided with comprehensive training on how to use TikTok’s Ads Manager and other promotional benefits. The course is free of charge and also includes coaching and tips from TikTok’s own Small Business Ambassadors that will help provide inspiration to drive commercial results on the TikTok platform.
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Global Platform
Since its launch in 2017, TikTok has evolved to become the leading social video mobile application in the world. TikTok is all about inspiring a new generation of original content creators that become the driving force behind the new digital economy. Platforms such as TikTok empower original content creators to express themselves in new formats that were previously not possible.
With millions of active users, TikTok helps its users to share their original content live with other ‘TikTokers’ in over 100 countries. For brands, products and service providers, TikTok supplies even more opportunity to moinitise with its business tools and promotional features and benefits.
When it comes to expressing yourself on TikTok they even have a broad collection of musical soundtracks to add some style and flavour to the video.
Because of the universal visual format of video, it is possible for TikTok to be enjoyed by everyone, everywhere with access to the internet or a smart device. TikTok has also given birth to many trends that go viral which often include dancing to popular songs or creative composition on current events.
For business owners TikTok is the gateway to billions of consumers that are mostly fixated on their smart devices when accessing the TikTok platform. It is this segment of consumers that TikTok hopes small businesses will satisfy following the completion of the TikTok Follow Me program.